News

Pas Normal Studios January Resolution Challenge 2026 Start 2026 met frisse goede voornemens én een stevige winterrit. Onze January Resolution Ride is de ideale manier om het jaar op gang te trappen: samen, gemotiveerd en met de benen die meteen weten waar ze aan toe zijn. Een winterse route, sterke koffie voor vertrek, en goed gezelschap onderweg. Laat dit de eerste van vele goede ritten van 2026 zijn. Start Locaties• 9:00 Lot (vertrek rond 9:30) Let’s make those resolutions count. Ride with us.

Fara GR4 Test Event - Nossegem, 21 October Discover the all-new Fara GR4, a fast, versatile gravel bike built for both racing and adventure. With up to 57 mm tire clearance, in-frame storage, and an adjustable cockpit, it’s designed for real-world gravel performance. Join us in Nossegem for a 25 km test loop and experience the GR4 yourself.👉 Book your timeslot now!  

Thank you for an amazing opening weekend at Bikelife Nossegem!A huge thank you to everyone who stopped by for the late-night shopping event or joined the social ride on Saturday! Your enthusiasm and support made these days unforgettable. It was fantastic to celebrate with you, enjoy the revamped store, and ride together.Don’t miss our upcoming rides and stay updated – be sure to follow our Strava Club!  Hope to see you back on the road soon!Thanks again, and see you next time at Bikelife Nossegem!

Electrify your ride this Black Friday with Bikelife Bikestore's exclusive deal on Stromer Speedpedelecs! Get free battery upgrades on the ST1, ST2, or ST3 models until the end of November 2023. Enhance your cycling range and experience with our limited-time offer. Terms apply.

Explore the groundbreaking BMC Teammachine R, a revolutionary race bike birthed from the partnership between BMC and Red Bull Advanced Technologies. Dive into its innovative features, from Halo Fork aerodynamics to enhanced Rider Feel, and discover why it's setting new standards in the world of cycling. Redefining racing, one pedal at a time.

In this post we're talking about the ideal indoor training setup to have an effective and exhilarating indoor cycling experience.

As the official e-bike sponsor of the Alinghi Red Bull Racing Team, Stromer is proud to introduce an extraordinary model commemorating the team's thrilling journey to the America's Cup 2024. This exclusive edition includes a coveted Alinghi Red Bull Racing bag and the cutting-edge Stromer Alinghi Red Bull Smart Helmet, exclusively available as part of this e-bike bundle.

Prepare yourself to witness a revolution in the cycling world as the BMC Speedmachine hits the shelves this November exclusively at BikeLife Bikestore. With its aerodynamically perfected frame developed through a collaboration with Red Bull Advanced Technologies, this machine promises an unmatched cycling experience. Pre-order the world’s fastest time trial and triathlon bike now, exclusively at BikeLife Bikestore.